As millions of American families look to get a jumpstart on back-to-school shopping, many of them will turn to Amazon.
The company's use of steep discounting and price-matching to gain market dominance has led many shoppers to almost reflexively expect to pay less for their notebooks and calculators on the site. Sales prices in blaring red below slashed-out higher rates help cement that expectation.
But those savings are often a mirage, according to a study from Wikibuy, the company behind a browser extension that compares prices on a given page against those available elsewhere on the web. Read more...More about Amazon, Amazon Prime, Amazon Echo, Amazon Alexa, and Business